Our Agency

An agency defined by its devotion to brands

It is our job to create, nurture and sustain our clients' brands through all media and markets.

We accomplish this through the philosophy and practice of Brand Stewardship-a proprietary set of tools and techniques to understand, develop and enhance the relationship consumers have with a brand.

We believe that in order to strengthen that relationship, the brand must be consistently communicated 360 degrees-so that every touch with the consumer is in touch with the brand, and we work in integrated, interdisciplinary teams to achieve this end.

Our Network

The most local of the Internationals, the most International of the locals

We are one of the largest marketing communications networks in the world. And we service more Fortune Global 500 companies in five or more countries than any other agency.

As Brand Stewards, we work to leverage the brands of our multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.

The hallmark of our brand-building capabilities is our balance of global and local brands. Our local clients keep us in tune with local market nuances, which is critical for the success of our multinational accounts.

WPP:
Ogilvy is a member of the WPP Group, one of the largest communication services companies in the world. There are more than 60 companies in the group, including J. Walter Thompson, Hill and Knowlton, Ogilvy Public Relations, Millward Brown, Research International, Mindshare, and Enterprize ZG. Through the WPP family, Ogilvy has access to top-rated expertise in the communications spectrum, such as design, research, public relations, identity, retail marketing, sales promotion and new media.

AGENCY SELF PORTRAIT
Our mission, "to be the most valued, by those who most value brands" is a testament to out belief that every brand encounter is an opportunity to either build or diminish the brand relationship. This emphasis on brands is not new to Ogilvy. David Ogilvy said in 1955, "Every advertisement is part of the long-term investment in the personality of the brand." While our fundamental belief in brands hasn't changed, our approach continues to evolve. We have codified this point of view in our practice of 360° Brand Stewardship. First, we identify and express the essence of a brand; then we ensure that essence is reflected at every consumer touch point - on-line, off-line, at home, at work, and at play. We build brands across borders and across disciplines, everywhere aiming to find out clients' most valuable customers and to keep them for life