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Specific Media Inc. With his brother's credit card and a simple plan, Tim Vanderhook, CEO and Co-Founder, started Specific Media in 1999 at the age of eighteen. Joined by his two brothers, Chris and Russell, Tim's initial goal was to purchase his first car with the money generated by the business, not realizing the online advertising space was about to explode. While his original intent was to buy a hot rod, Tim soon realized there was a huge opportunity to become a serious business and help shape the future of online advertising. In its earliest stages, Specific Media developed a successful online ad strategy that captured the attention of large and small advertisers and industry veterans who were tentatively exploring the interactive world. As the online ad industry evolved, so did Specific Media, focusing more effort on building a top-tier name brand publisher network that would reach the largest number of consumers. The team of brothers also spent time and money developing sophisticated targeting technologies that enables advertisers to reach their intended audience. Specific Media is the fastest-growing interactive media company in the advertising industry, enabling advertisers to reach consumers through advanced targeting technologies with nearly 100% accuracy. Specific Media continues to grow at an astonishing annual rate of more than 150 percent in revenue and new customer acquisition. The company currently works with a number of Fortune 500 brands in the automotive, IT, retail, communications and consumer electronics space including Circuit City, General Motors, Nissan, Bank of America, Wal-Mart, Kaiser Permanente, AllState, Microsoft, Ford, IBM, Mitsubishi, T-Mobile, DeVry University, Marriott, Dish Network, Motorola and Canon. Specific Media's Premium Ad Network includes an extensive list of more than 450 name brand publishers including ABC, Bloomberg, Disney, NBC, FOX, CBS Sportsline, ESPN.com, MLB.com and The Food Network. To read about how we're making news, follow this link: www.specificmedia.com/about-us-press-room.php." Specific Media Headquarters
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