Omniture Company Backgrounder

Founded in 1996, Omniture is the pioneer in delivering analytics software and services, built to provide the essential online intelligence needed to drive ROI throughout the enterprise.

By removing the mystery of online activity, business owners can now make decisions that have a direct, measurable impact on success throughout the enterprise. Omniture combines its easy-to-use SiteCatalyst™ product suite, with Omniture University™-a team of training and business analysis experts that ensure client success-to deliver answers and high ROI to customers.

Omniture accelerates returns on online investment by replacing guesswork with facts. These facts are presented with an easy-to-use interface that promotes rapid adoption among everyday business users in an enterprise, therefore maximizing opportunities to act on findings. This comprehensive, real-time view of customer behavior allows on-the-fly optimization of website processes, in-depth 1:1 marketing understanding such as customer lifetime value, and the ability to integrate this rich source of customer information with existing enterprise systems. Additionally, only Omniture delivers:

  • A Comprehensive View of Data

    • The ONLY provider to offer the benefits of both Real-time Reporting and a Full Data Warehouse
  • Scalability & Reliability

    • More than 5 accounts with over a billion page views per month proves Omniture is uniquely able to manage massive traffic volume spikes without issue
    • Websites of all sizes and business objectives benefit from our breadth and depth of experience
  • Assured User Adoption

    • Intuitive and personalized user interface, extensive sharing and permissioning drives essential intelligence to the right person
    • Guaranteed user success and enterprise adoption supported by Omniture University training opportunities, best-practice professional services, and account management
About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence web commerce leaders and innovators that drive business decisions to increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and Hewlett-Packard. www.omniture.com

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