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Sonic Drive-In

In 1953, the prototype of the first Sonic Drive-In opened in Shawnee, Okla. More than 47 years and more than 2,200 drive-ins later, Sonic enjoys the highest customer frequency rate in the quick-service restaurant industry. Sonic Corp. is an Oklahoma City-based, publicly held company that owns, operates and franchises restaurants (NASDAQ: SONC). Today, Cliff Hudson is Chairman of the Board and Chief Executive Officer of this billion-dollar public company.

One of the unique features of Sonic is the Carhop, a member of the Sonic crew who delivers food directly to customers' cars. Today's Sonic Drive-In menu harkens back to its beginning, featuring made-to-order favorites such as hamburgers, French fries, malts and shakes. Sonic also features signature menu items such as Extra-Long Cheese Coneys, made-fresh-daily Onion Rings, Tater Tots, Fountain Favorite® specialty drinks including Cherry Limeades, slushes, Flurry blended floats, and a Frozen Favorites® full dessert menu. Sonic is the nation's largest chain of drive-in fast-food restaurants with drive-ins located in 28 states from coast-to-coast.

Sonic's made-to-order fast food, combined with value-added monthly combo specials, and the use of Carhops, pushed Sonic's total system-wide restaurant sales to exceed $1.7 billion in fiscal year 2000. In the 1950s, Sonic's unique use of curbside speakers to allow customers to place food orders without ever leaving their cars, spawned the slogan "Sonic, Service with the Speed of Sound." In recent years, that slogan has been replaced with "Sonic, America's Drive-In." Sonic was founded by Troy Smith and was originally named Top Hat Drive-In, the name was changed to Sonic in 1959.

In addition to having the highest customer frequency rate in the hamburger segment of the quick service restaurant industry, Sonic's honor roll of achievements also includes the following national recognitions:

Restaurant Business magazine (May 2001)

  • Sonic's Cream Pie Shake receives "Best in Class" distinction and is named the most appealing and unique beverage in category.

    • Entrepreneur magazine (January 2001)

  • Sonic is voted No. 7 on Entrepreneur's "Franchise 500 list", ranking the top franchise opportunities in the country.

    • Restaurants & Institutions Annual Choice in Chains Award (Burger Segment)

  • Sonic is named an overall Gold Winner in 1999, 2000 and 2001.

    • Forbes magazine (October 2000)

  • Sonic is named to the "200 Best Small Companies in America" list for the seventh consecutive year, an achievement shared with only two other companies in the nation. Sonic is the only quick-service restaurant recognized on the list.

    • Success magazine (October 2000)

  • Sonic is named to the "Franchise Gold 200" list for the eighth consecutive year.

    • MUFSO - Industry of Choice Awards (September 2000)

  • Sonic is recognized for employee training and retention programs, the Dr Pepper Sonic Games and the FBI Program.

    • QSR Magazine -The magazine of quick service restaurant success

  • Sonic receives distinction on QSR's "America's Hottest Chains" list in 1999 and 2000, being named No. 14 for system-wide sales.

    • www.sonicdrivein.com