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R/GA is a New York City based interactive agency, founded in 1977. R/GA (www.rga.com) is wholly owned by Interpublic Group of Companies (www.interpublic.com, NYSE: IPG). IPG owns other major advertising and communications agencies. For four years in a row, Adweek has awarded R/GA the highest grades in its annual Interactive Agency Report Cards. While R/GA is known today for interactive, its heritage is in visual effects for feature films and television commercials. Today, R/GA designs multi-channel environments where design, architecture, and technology converge. The environments and marketing programs cross all media and as well as multiple phases of a brand's lifecycle: branding/awareness, buzz, consideration, acquisition and retention. R/GA's culture is associated with creative excellence, innovation and collaboration. Emphasis is placed on quality of work, team spirit, and the ability to partner well with clients and other agencies. Employee recognition and high-profile status is derived from an individual's ability to innovate unique (but effective) solutions ahead of the market. Moreover, there is an appreciation for contributing to the development of others and demonstrating leadership by adding value versus control. R/GA prides itself on being able to stand above the crowd because of its talent and trust; the company is confident but not arrogant, and continually strives to inspire both its clients and its employees. |
