Pioneer Electronics (USA) Inc.

Pioneer Electronics (USA) Inc., a subsidiary of Pioneer Electronic Corporation, generates more than $1 billion in sales and is the leader in home and mobile video and audio consumer electronics. Known for innovations such as interactive cable TV, the laser disc player, developing the first car CD player, DVD and DVD recording, plasma display, and more – Pioneer truly lives up to its name.

Pioneer Electronic Corporation is listed on the New York Stock Exchange under the ticker symbol PIO.

PIONEER FACTS

Pioneer North America, Inc. is a part of Tokyo-based Pioneer Corporation, a world leader in digital entertainment products. The Company was founded in 1938 in Tokyo as a radio and speaker repair shop. Today, Pioneer is recognized as a leader in technology advancements in the consumer electronics industry.

Pioneer began its North American operations in 1972 and currently employs nearly 3,000 people, including approximately 300 at its Long Beach, Calif. headquarters. Kazunori Yamamoto is President and Chief Executive Officer of Pioneer North America.

Pioneer’s Canadian operations, led by Toshiharu (Matt) Matsuki, employ more than 80 people with headquarters in Markham, Ontario.

Pioneer is respected for its role in such innovations as interactive cable TV, the LaserDisc player, developing the first Compact Disc player for the car and the first detachable face car stereo, DVD and DVD recording, plasma display, and organic electroluminescent display. The Company's strength in optical disc and display technology is complemented by its state-of-the-art software products and manufacturing capabilities.

Pioneer’s Mobile Entertainment Division markets products under the Pioneer and Premier brand names. Its products include in-car audio/video equipment, DVD-based navigation, digital satellite radio, speakers, amplifiers, single and multi-disc CD players, including CD players with hard disk drives.

The company’s Home Entertainment Division focuses on forward-looking digital technologies that bring theater quality entertainment to the home. The product line includes high definition display products including plasma and rear projection television, DVD players and recorders, audio components and systems. Products are sold under the Pioneer and Pioneer Elite brand names.

A long-standing leader in the business-to-business market, Pioneer’s Business Solutions Division provides mass storage and professional video equipment across a wide range of markets including professional video/audio, educational, medical, government, legal and banking. Pioneer is a leader in the recordable DVD market, having introduced the first DVD-R and DVD-RW computer drives and professional DVD recorders.

With more than 25 years experience in the cable television market, Pioneer is the third largest supplier of cable set top boxes to the U.S. market and its interactive program guide software is recognized as one of the most advanced systems with an easy to use graphic user interface.

As DJ products become more mainstream, Pioneer continues to introduce cutting-edge digital products that enable DJs to spin, cue and scratch a CD the way they would a vinyl LP. The company has been first-to-market with numerous new technologies for DJs, including MP3 playback for greater mobility and flexibility.

New product lines are being developed at Pioneer’s research center in San Jose, Calif. to shape the future of digital entertainment.

Pioneer Entertainment distributes music and movie titles on VHS and DVD. The Company is known for its excellence in animé, including the recent release of the digitally remastered Akira and the phenomenal success of its Pokéman line of children’s programming.

Based outside of Detroit, Pioneer Automotive Electronics Sales, Inc. is one of the largest suppliers of mobile entertainment products to automobile manufacturers including Ford, General Motors, Toyota and Honda.

Pioneer operates manufacturing facilities in the United States and in Mexico to produce A/V products for home and mobile use.

All Pioneer products that are purchased through authorized dealers come with a limited warranty. Certain products also come equipped with in-warranty technical assistance.

Pioneer’s Customer Support Division is dedicated to providing consumers the highest standard of customer service after the purchase of a Pioneer product. Its goal is to achieve total satisfaction for each Pioneer customer served. Service for product repairs are coordinated through Pioneer's authorized service provider network as well as extended contract and service support for select products.

Pioneer subsidiary Discovision is the owner and licensor of more than 1,300 patents related to optical disc, hard disk drive, communication, karaoke, electronic commerce and others.