COMPANY DESCRIPTION
News America Marketing delivers the power to impact the purchase decisions of millions of consumers through an integrated portfolio of home-delivered, on-line and in-store media united under the SmartSource^TM brand name. The only single-source marketing services company of its kind, News America Marketing also provides interactive telephone applications and complete retail merchandising support through its On Call^TM and Merchandising Services^TM units. The complete range of SmartSource^TM products is also available to marketers interested in reaching Canadian consumers or launching a North American strategy. News Canada Marketing offers a fully integrated marketing platform and is part of the Company’s International^TM division. News America Marketing clients include hundreds of brands from the nation's leading packaged-goods manufacturers, entertainment, communications and direct response companies. News America Marketing is a News Corporation Company.

PROGRAMS & SERVICES

SmartSource® Magazine is the nation’s only branded, free-standing insert distributed nationally via a 635-newspaper network to over 60 million households on 45 Sundays per year. Special themed issues of SmartSource Magazine are published through partnerships with such organizations as the NFL, Major League Baseball and Easter Seals. Price Feature Plus®, the magazine’s retail co-marketing program, combines supermarket-specific ads with traditional FSI promotions. SmartSource Custom Publishing^TM offers a multitude of services to print, produce and distribute stand-alone advertising both inside of SmartSource Magazine (SmartSource Inside^TM) or within any of up to 4,000 newspapers nationwide (SmartSource Custom Inserts^TM).

SmartSource Coupon Machine^TM is the most effective and versatile method of in-store coupon distribution, delivering cents-off incentives directly in front of participating brands in over 27,000 food, drug and mass merchandise stores.

SmartSource Carts^TM delivers an advertising message throughout the store on the front inside and front outside of 277,000 grocery shopping carts in 9,300 supermarkets.

SmartSource Aislevision^TM provides large billboard-style advertising on directories located above the aisles of participating brands. SmartSource Aislevision^TM is available in over 5,000 food stores.

SmartSource Shelftalk^TM advertises directly at the shelf, capturing category shoppers’ attention with a strong "call to action" in the final seconds of brand decision. The program is available in more than 24,000 stores across food, drug and mass merchandise stores.

SmartSource Shelftake One^TM dispenses rebate offers recipes, sweepstakes, premium offers and valuable product information at the shelf in over 24,000 grocery, drug and mass merchandise stores nationwide.

SmartSource Radio^TM, the world's largest in-store broadcasting network, links the nation's premier satellite-delivered music providers to bring broadcast advertising into over 14,000 food and drug stores.

SmartSource Onsite^TM offers access to a nationwide retail network and a 15,000-person field force for quality management and execution of sampling and demonstration programs. Along with APD Home Sampling, News America Marketing also offers a full range of unique national and local home-delivered sampling opportunities.

SmartSource AdSticks^TM, the interactive mini-billboard, separates groceries at checkout with custom color advertising, providing a "last chance" exposure to consumers moments before they leave the store.