MODELL'S SPORTING GOODS is the nation's largest family-owned sporting goods chain operating throughout the Northeastern United States, from the New York metropolitan area to the Mid-Atlantic States. Modell's offers value and quality customer service together with a wide variety of sporting goods, athletic and active apparel and footwear for the entire family.

In 1889, Morris Modell opened the first Modell's store on Cortlandt Street in Manhattan. Since then, four generations of the Modell family have owned and operated the retail chain. Modell's has a reasoned but opportunistic expansion strategy and believes substantial opportunities exist for further growth, on the level of 10 or more stores per year, in the New York, Delaware, Philadelphia, New England and Washington, DC metropolitan areas, together with northern and central New Jersey.

Modell's not only tailors the design of each store to the local community, but works diligently to merchandise each store to provide its customers with the products they desire, including a wide selection of brand name sporting goods and equipment, athletic and licensed team apparel, active wear, and footwear, including Adidas, Under Armour, Nike, Russell, and Champion, and items such as Wilson, Rawlings equipment. Modell's actively markets this merchandise and its stores through aggressive television, radio, print advertising and sports marketing campaigns.