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Godiva products are to be found the world over, distributed from the two production units in Belgium and the USA. In the United States, the Pennsylvania plant supplies more than 3,000 points of sale spread across the whole North American market. These are mainly the company's own shops and also "shops- in- shops" in department stores such as Saks and Bloomingdales. The Brussels production goes out to markets in Europe, the Middle East and Asia. In these regions, Godiva has developed three distribution channels: its own shops, counters in big stores (Harrods in London, KDW in Berlin and Galeries Lafayette in Paris) and an ever increasing network of franchises, particularly in Europe. The Brussels unit also supplies the fast growing sector of international travel and duty free shops for destinations outside the EU. Godiva chocolates are to be found in the main international airports and on board the most popular airlines. Special packaging has been developed to respond to the specific needs of this market. |