Popular Financial Holdings, a subsidiary of Popular, Inc. is a national diversified consumer lending institution offering a complete line of real estate secured, home improvement and unsecured loan products. Headquartered in Southern New Jersey, PFH is dedicated to delivering the highest level of customer satisfaction and is committed to treating customers and employees with care, respect and dignity. We take great pride in offering lending solutions tailored to meet the financial needs of our customers in each of our locations nationwide. The company was formed in May 1989. Originally known as Spring Financial Services, PFH, became a subsidiary of a Popular, Inc. Company, a diversified bank holding company in 1991.

Equity One, the Retail Division of Popular Financial Holdings, is comprised of a network of consumer and retail branch offices, offering mortgage and financial loan products directly to consumers within branch trade areas. Product sales originated through our Consumer Branch network are generated through community based marketing, dealer finance contracts, existing customer base and referral business. Consumer offices are conveniently located in local retail centers. Our Retail Mortgage offices and centralized call center operations are regionalized and source customers through centralized telemarketing, direct mail and Loan Officer generated leads.

Popular Financial Services, the Wholesale Division of Popular Financial Holdings, serves a network of 2,100 mortgage brokers and offers a wide variety of non-prime 1st and 2nd residential mortgage products. Our Wholesale Account Managers are responsible for the generation of quality loans through direct solicitation from the mortgage broker network. Our Commercial Division offers commercial and mixed use products through a broker network.

Popular Mortgage Services Inc, a division of PFH, acquires mortgage servicing rights in bulk and derives its revenue from servicing fees and from the escrow and principal interest float. Their goal is to exceed the service expectations of their customers as well as meet the changing needs of the industry.

Popular Mortgage Services, Inc., the loan administration and servicing division of Popular Financial Holdings, services mortgage loans in the PFH portfolio and acquires mortgage servicing rights from other financial institutions. PMSI is a recognized leader in Loan Servicing and is located in Cherry Hill, NJ.

Popular Financial Holdings works with its employees to make certain the highest standards of customer service are practiced throughout every level of the company. PFH offers a competitive compensation and benefits plan with medical/dental insurance, company paid life insurance, dependent and medical flexible spending accounts and a 401k plan that matches 100% of the employee contribution up to the first 5% of contributions.