DoubleClick is the industry leader at leveraging technology, media and data expertise to create solutions that help advertisers and publishers unleash the power of the Web for branding, selling products, and building relationships with customers. Simply, we are in the business of making interactive advertising work.

DoubleClick has strategic business units: DoubleClick TechSolutions, DoubleClick Media, DoubleClick Data Targeting Solutions, and our DoubleClick Email Marketing Solutions, DARTmail. Each of these business units, while respecting necessary boundaries, exchange the knowledge and experience gained through working with thousands of publishers, advertisers and merchants every day. It's this exchange of ideas that allows us to develop innovative ways to help marketers and sites grow their businesses.

DoubleClick TechSolutions provides an unparalleled combination of innovative service and software offerings, media and technology market knowledge, and experienced people-all working together to provide advertisers and publishers with the industry's leading interactive marketing solutions. Our industry-standard DART technology, is a powerful service that generates revenue for Web sites and allows advertisers to increase their ROI. Our DoubleClick AdServer software, born of our merger with NetGravity, also allows sites to maximize their revenue while controlling the ad serving process internally.

DoubleClick Media contains a variety of media buying opportunities that allow advertisers to build brand awareness and sell products, while providing publishers with powerful revenue generating opportunities. The DoubleClick Network is our flagship product, the first network on the Web that set the standard for the network model of advertising on the Internet. The DoubleClick Network is a collection of the most highly trafficked and branded sites on the Web (AltaVista, Dilbert, Macromedia and over 750 more). This Network of sites is coupled with our proprietary DART targeting technology. Also included in the DoubleClick Media suite is the Sonar Network for unparalleled reach at a great value, and DoubleClick Boomerang, a powerful re-marketing tool.

Our Data Targeting Solutions, Abacus Online and Abacus Direct, stem from our 1999 merger with Abacus Direct. By combining an expertise in data-base analysis with our DART technology, Abacus helps marketers deliver the right message to the right person at the right time. Whether through banner ads, opt-in email, or direct mail, Abacus Online and Abacus Direct are valuable marketing tools for direct marketers looking to make the greatest return on their marketing investment.

DoubleClick has a true global presence. With DoubleClick companies building Networks around the world, we can sell a site's traffic on a global scale to advertisers from any country. We will locate the appropriate destination for an advertiser's online marketing campaign and recommend an ideal solution that can be seamlessly integrated into an existing strategy. Sites and advertisers around the world also use our TechSolutions to deliver, target and report their campaigns and generate revenue.

DoubleClick has also been a pioneer in the protection of online consumer privacy rights. Targeted advertising plays an extremely important role in keeping the Internet free to consumers. Because of this, marketers, sites and third-parties must be responsible for respecting the privacy rights of Internet users. DoubleClick was the first company to offer the opt-out functionality, and recently launched the largest ad campaign ever to support consumer's privacy rights online.

We will continue to innovate new products that help businesses grow through digital advertising, while protecting the rights of consumers and keeping the Net free. The Internet is changing the way we live of our lives. DoubleClick is proud to play an important part in it's continued growth.

For more information, please visit our website at www.doubleclick.net